PARIS: Luxury brand Gucci will give at least $500,000 to UNICEF to help supply and distribute COVID-19 vaccines to vulnerable people around the world.
In addition to the donation, Gucci said it would match money raised for the United Nations Children’s Fund (UNICEF) by up to $100,000. It invited its followers to donate through the community platform through the “21 days challenge” from 5-26th December.
The brand owned by French group Kering said it wants “to ensure the future COVID-19 vaccine is equitably procured and distributed in the most vulnerable communities around the world.”
The UN agency is raising funds for COVAX, a programme led by the World Health Organisation and the GAVI vaccine group, to pool funds from wealthier countries and non-profit organisations to buy and distribute vaccines to poorer countries. The global alliance COVAX has so far raised $2 billion.
Gucci’s cash will fund activities such as the supply of test kits to curb community transmission, cold chain equipment to keep doses of vaccines effective and the transport of vaccines.