Adobe introduced the Firefly suite, a groundbreaking collection of generative AI tools designed to revolutionize the creative process at the MAX London creativity conference.
The suite includes new image generation models, a revamped web application, and promises upcoming mobile access, bringing AI-assisted creation to a broader audience.
Firefly integrates Adobe’s commercially safe AI models with partner technologies from Google Cloud and OpenAI, creating a unified platform where creators can easily generate images, videos, audio, vectors, and designs all in one place.
The newly launched Firefly Image Model 4 and Firefly Image Model 4 Ultra produce hyper-realistic, detailed images that set a new standard for visual fidelity.
In addition, the Firefly Video Model allows users to create 1080p video clips from text prompts or images, offering a production-ready solution praised by major brands such as PepsiCo/Gatorade and Stagwell. The model supports intricate camera settings and atmospheric effects, making it ideal for high-quality content production.
